Case Studies

HUBBED       Radisson Blu       James Hardie      Coregas       SmartPay       Dewalt       Scouts NSW       Nexon Asia Pacific       Zoetis      Methven      Byron Bay Chilli      Crayola
Birch and Waite      Roche Bobois

Birch and Waite

An uncompromising commitment to superior quality and collaborations with many of Australia’s leading chefs, has positioned Birch & Waite as pioneers of distinct, chef-quality food products. NMG was appointed to launch Birch & Waite’s new pasta sauce range and communicate key messages; chef quality products, the finest fresh Australian ingredients batched with authentic recipes. The ensuing media and influencer campaign, ignited by an enticing media kit featuring fresh produce, recipes and Birch & Waite’s pasta sauces, secured mouth-watering coverage across leading print lifestyle magazines, online recipe features, and influencer content.

Roche Bobois

Roche Bobois, a renowned global leader in furniture design and distribution, appointed NMG to launch their inaugural Australian flagship store in Sydney.

Working closely with Roche Bobois, NMG facilitated a private press tour specifically curated for selected members of the media, with the aim for Roche Bobois to share their story and media to spend time with the brand to obtain unique content for potential coverage in their respective publications. The successful launch event generated excitement around the opening of Roche Bobois’ Sydney store and saw Australia’s top home media attending, gaining an exclusive firsthand experience of the showroom, its ambiance, and the range of globally recognised designer furniture available. This collaboration set a strong foundation for Roche Bobois’ Australian presence among consumers and industry insiders alike.

Hubbed

Leading Australian parcel delivery and collection point network HUBBED enlisted NMG to increase retailer and consumer awareness of its 2000+ strong out-of-home parcel Pick Up and Drop Off (PUDO) locations. Educating Australians on the added security and convenience of parcel pickup and improving retailers’ knowledge of the benefits of offering HUBBED as part of their eCommerce solution were part of the brief which delivered media across prime time news, print, online, and radio.

Radisson Blu

Post Covid-19 and the challenges it brought to the hospitality and tourism sector, NMG was engaged by Radisson Blu Plaza Hotel Sydney to drive the hotel’s visibility and prominence within the tourism and corporate sectors. The collaboration leveraged strategic PR, media relations, thought leadership, and influencer engagement to enhance brand recognition. At the forefront of NMG’s approach, was to spotlight the hotel as a frontrunner in luxury hospitality and corporate event solutions in Sydney’s CBD, reinforcing its industry leadership and commitment to the customer experience.

James Hardie

NMG’s collaboration with James Hardie was primarily to bolster the brand’s prominence in the building industry. With strategic PR campaigns, astute media relations and influential industry partnerships, NMG highlighted James Hardie’s innovative, sustainable building solutions and positioned the company as a leader in durable and eco-friendly construction materials, establishing the company as a key industry authority.

Coregas

Coregas is one of Australia’s leading manufacturers and distributors of compressed gases and cryogenic liquids and NMG provided PR and communications support as they embarked on a new Hydrogen project. A core member of the team involved in world’s first liquefied hydrogen carrier, NMG delivered publicity for this project and also delivered thought leadership pieces on the growing Australian Hydrogen market.

Smartpay

Media relations backed by real world case studies and expert insights delivered media coverage for Smartpay, Australia and New Zealand’s largest independent full-service EFTPOS provider. As Australia emerged from Covid-19 lockdowns in 2021 and 2022, informing retailers and small businesses of the cost-effectiveness of reviewing their EFTPOS agreements in order to maximise profits after lockdowns resonated with media.

DeWALT

Anchors and power tools from DEWALT® ENGINEERED BY POWERS™ have been used in the design and construction of many of Australia’s iconic structures.  NMG, briefed with complementing new product and new structural design software launches, and positioning DeWalt as experts in the industry, executed a PR campaign involving case studies, product announcements, and thought leadership pieces which delved into the state of construction and infrastructure in Australia.

Scouts NSW

Reinvigorating interest and youth participation in the Scouting movement after two years of Covid-19 which impacted Australia’s youth ability to engage outdoors was part of NMG’s brief for Scouts NSW. With data-backed media relations and tapping into the amazing activities and adventures available, NMG delivered a campaign which saw media not just report on, but truly engage in activities. This delivered engaging media content across evening and weekend TV News, radio, daily mastheads. Local media were also targeted to celebrate local Scout’s achievements.

Nexon Asia Pacific

In the fast-paced digital world, Nexon Asia Pacific, a leading digital consulting and managed service provider engaged NMG to bring to life their deep insights and understanding of this shifting landscape.  With the customer experience top of mind, NMG’s task was to amplify Nexon Asia Pacific’s voice and establish a position of authority in security, cloud and digital solutions through media engagement and the development of compelling content including thought leadership pieces, case studies and blogs.

Zoetis

NMG and Zoetis have established a strong partnership, collaborating on multiple impactful PR and Creative campaigns for diverse animal health products and initiatives. From promoting ProHeart SR-12 and Simparica Trio to driving the Teatseal recycling program with Terracycle and supporting mental health in rural Australia through Beyond Blue, NMG has played a crucial role in raising awareness and enhancing brand reputation. Through a comprehensive approach encompassing advertising creative and placement, traditional and social media engagement, educational content creation and positioning Zoetis as an industry leader, the campaigns have successfully highlighted the significance of these products and initiatives within the animal health industry.

Methven

At Methven, New Zealand’s leading shower and tapware designer, a devotion to water and harnessing its transformative properties is a driving principle. NMG was invited to immerse target audiences in Methven’s Experience Water Campaign across Australia and New Zealand through a multi-faced PR campaign which included traditional media relations, influencer engagement, KOL engagement, case study copy writing and social media content creation.

Byron Bay Chilli

What started as a small chilli patch on a hill overlooking Byron Bay in 1992, Byron Bay Chilli Co. has become a world-famous food empire, producing a range of award-winning, delicious chilli sauces, corn chips and salsas. NMG’s ongoing remit – to promote key announcements, and share the spicy side of life, is delivered through consumer and trade media relations, foodie influencer collaborations, creative, and social media content and channel management.

Crayola

Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys. NMG was appointed to deliver the Australian and New Zealand component of the Global Launch of the Crayola Creativity Week. Collaborating with education sector KOLs and influencers and delivering exciting social media content complemented NMG’s traditional media to deliver communication outcomes.