Adbri Masonry is Australia’s leading masonry manufacturer supplying quality concrete bricks, blocks, pavers, retaining walls, erosion control products, architectural masonry solutions and reconstituted stone veneers.

To showcase Adbri’s permeable pavers, Niche Marketing Group partnered with Al & Imo on their DIY project, The Good Day House. Al, a carpenter turned furniture maker, and Imo, a designer with a background in digital marketing, run a custom furniture business together.

With sustainability at the heart of their project, Adbri’s Turfgrid permeable paving was the perfect choice to help bring their sustainable and energy efficient dream home to life. The collaboration not only aligned with Adbri’s commitment to sustainable building solutions but also provided an opportunity to educate consumers on the benefits of choosing products that enhance both aesthetics and water management.

Niche Marketing Group developed a case study for Adbri’s owned channels and marketing efforts, highlighting how Turfgrid permeable paving contributed to The Good Day House project. The case study not only showcases Adbri’s commitment to sustainability but also aims to inspire homeowners and builders to make environmentally conscious choices.

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Niche Marketing Group was engaged by Beamtree, a global AI health technology company, to increase awareness of their Ainsoff Deterioration Index (ADI). Beamtree’s Ainsoff Deterioration Index is a machine learning-based tool used to predict the risk of patient deterioration, and alert clinicians via mobile devices in real-time.

Our role was to generate positive media coverage to enhance brand visibility and recognition by securing media placements across various channels (print, online, broadcast, social media) to maximise exposure.

Our aim was to engage with key media targets such as news, hospital and healthcare to generate earned media that resonated with C-suite decision-makers in hospitals, heads of department and clinical teams who monitor patient deterioration across wards, quality and safety experts in healthcare, healthcare industry, health tech industry, investors and the general public.

Leveraging Dr Levi Bassin, founder of the Ainsoff Index and author of the paper, and Tim Kelsey, CEO of Beamtree, for media interviews was key to the success of the campaign. We secured eight TV broadcasts across free to air news programs and a morning chat show, as well as articles in tech and healthcare media outlets. The project also involved being onsite for the TV interviews at a major private hospital in Sydney.

An uncompromising commitment to superior quality and collaborations with many of Australia’s leading chefs, has positioned Birch & Waite as pioneers of distinct, chef-quality food products. NMG was appointed to launch Birch & Waite’s new pasta sauce range and communicate key messages; chef quality products, the finest fresh Australian ingredients batched with authentic recipes. The ensuing media and influencer campaign, ignited by an enticing media kit featuring fresh produce, recipes and Birch & Waite’s pasta sauces, secured mouth-watering coverage across leading print lifestyle magazines, online recipe features, and influencer content.

Moneytech is one of Australia’s leading non-bank lending solutions businesses, partnering with Australian businesses to give them the access to finance.

Niche Marketing Group’s (NMG) role was to grow Moneytech’s brand awareness with key stakeholders and reinforce their positioning as thought leader in non-bank business lending. NMG developed and implemented a PR strategy that shared business finance and business growth insights and learnings to SME audiences.

Moneytech’s CEO, a trusted media commentator, was leveraged through multiple online, print, and broadcast interview opportunities, establishing the brand as a first-point of call for media covering SME finance stories.

Roche Bobois, a renowned global leader in furniture design and distribution, appointed NMG to launch their inaugural Australian flagship store in Sydney.

Working closely with Roche Bobois, NMG facilitated a private press tour specifically curated for selected members of the media, with the aim for Roche Bobois to share their story and media to spend time with the brand to obtain unique content for potential coverage in their respective publications. The successful launch event generated excitement around the opening of Roche Bobois’ Sydney store and saw Australia’s top home media attending, gaining an exclusive firsthand experience of the showroom, its ambiance, and the range of globally recognised designer furniture available. This collaboration set a strong foundation for Roche Bobois’ Australian presence among consumers and industry insiders alike.

Leading Australian parcel delivery and collection point network HUBBED enlisted NMG to increase retailer and consumer awareness of its 2000+ strong out-of-home parcel Pick Up and Drop Off (PUDO) locations. Educating Australians on the added security and convenience of parcel pickup and improving retailers’ knowledge of the benefits of offering HUBBED as part of their eCommerce solution were part of the brief which delivered media across prime time news, print, online, and radio.

Post Covid-19 and the challenges it brought to the hospitality and tourism sector, NMG was engaged by Radisson Blu Plaza Hotel Sydney to drive the hotel’s visibility and prominence within the tourism and corporate sectors. The collaboration leveraged strategic PR, media relations, thought leadership, and influencer engagement to enhance brand recognition. At the forefront of NMG’s approach, was to spotlight the hotel as a frontrunner in luxury hospitality and corporate event solutions in Sydney’s CBD, reinforcing its industry leadership and commitment to the customer experience.

NMG’s collaboration with James Hardie was primarily to bolster the brand’s prominence in the building industry. With strategic PR campaigns, astute media relations and influential industry partnerships, NMG highlighted James Hardie’s innovative, sustainable building solutions and positioned the company as a leader in durable and eco-friendly construction materials, establishing the company as a key industry authority.

Coregas is one of Australia’s leading manufacturers and distributors of compressed gases and cryogenic liquids and NMG provided PR and communications support as they embarked on a new Hydrogen project. A core member of the team involved in world’s first liquefied hydrogen carrier, NMG delivered publicity for this project and also delivered thought leadership pieces on the growing Australian Hydrogen market.

Media relations backed by real world case studies and expert insights delivered media coverage for Smartpay, Australia and New Zealand’s largest independent full-service EFTPOS provider. As Australia emerged from Covid-19 lockdowns in 2021 and 2022, informing retailers and small businesses of the cost-effectiveness of reviewing their EFTPOS agreements in order to maximise profits after lockdowns resonated with media.

Anchors and power tools from DEWALT® ENGINEERED BY POWERS™ have been used in the design and construction of many of Australia’s iconic structures.  NMG, briefed with complementing new product and new structural design software launches, and positioning DeWalt as experts in the industry, executed a PR campaign involving case studies, product announcements, and thought leadership pieces which delved into the state of construction and infrastructure in Australia.

Reinvigorating interest and youth participation in the Scouting movement after two years of Covid-19 which impacted Australia’s youth ability to engage outdoors was part of NMG’s brief for Scouts NSW. With data-backed media relations and tapping into the amazing activities and adventures available, NMG delivered a campaign which saw media not just report on, but truly engage in activities. This delivered engaging media content across evening and weekend TV News, radio, daily mastheads. Local media were also targeted to celebrate local Scout’s achievements.

In the fast-paced digital world, Nexon Asia Pacific, a leading digital consulting and managed service provider engaged NMG to bring to life their deep insights and understanding of this shifting landscape.  With the customer experience top of mind, NMG’s task was to amplify Nexon Asia Pacific’s voice and establish a position of authority in security, cloud and digital solutions through media engagement and the development of compelling content including thought leadership pieces, case studies and blogs.

NMG and Zoetis have established a strong partnership, collaborating on multiple impactful PR and Creative campaigns for diverse animal health products and initiatives. From promoting ProHeart SR-12 and Simparica Trio to driving the Teatseal recycling program with Terracycle and supporting mental health in rural Australia through Beyond Blue, NMG has played a crucial role in raising awareness and enhancing brand reputation. Through a comprehensive approach encompassing advertising creative and placement, traditional and social media engagement, educational content creation and positioning Zoetis as an industry leader, the campaigns have successfully highlighted the significance of these products and initiatives within the animal health industry.

At Methven, New Zealand’s leading shower and tapware designer, a devotion to water and harnessing its transformative properties is a driving principle. NMG was invited to immerse target audiences in Methven’s Experience Water Campaign across Australia and New Zealand through a multi-faced PR campaign which included traditional media relations, influencer engagement, KOL engagement, case study copy writing and social media content creation.

What started as a small chilli patch on a hill overlooking Byron Bay in 1992, Byron Bay Chilli Co. has become a world-famous food empire, producing a range of award-winning, delicious chilli sauces, corn chips and salsas. NMG’s ongoing remit – to promote key announcements, and share the spicy side of life, is delivered through consumer and trade media relations, foodie influencer collaborations, creative, and social media content and channel management.

Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys. NMG was appointed to deliver the Australian and New Zealand component of the Global Launch of the Crayola Creativity Week. Collaborating with education sector KOLs and influencers and delivering exciting social media content complemented NMG’s traditional media to deliver communication outcomes.

Tiger Balm is one of the world’s most iconic health and wellness brands, trusted for over a century to relieve aches, pains, and everyday discomfort. In Australia, the brand is well-known as a muscle rub but less recognised for its full range of uses, including easing tension headaches, calming insect bites, and clearing nasal congestion.

The PR objective for Niche Marketing Group (NMG) was to reposition Tiger Balm in the Australian market as a modern wellness essential. To achieve this, our strategy included educating consumers on the versatility of Tiger Balm products and shift perception beyond sports recovery and muscle relief.

Niche Marketing Group (NMG) developed a targeted influencer marketing campaign designed to combine education with authentic storytelling. Collaborating with a diverse group of wellness, fitness, lifestyle, and parenting influencers, we showcased how Tiger Balm fits seamlessly into different routines and lifestyles.

The campaign focused on educational content, short-form video & social posts and authenticity, reaching over 4M+ targeted Australian consumers through influencer channels. The influencer content delivered strong engagement and high audience interaction and built a bank of user-generated influencer content for ongoing digital marketing.

LocalAgentFinder (now rebranded as roomr) is one of Australia’s leading real estate comparison platforms, connecting sellers with the right agent to achieve the best results. With a rapidly evolving property market shaped by shifting interest rates over the past few years, consumer sentiment, and digital disruption, LocalAgentFinder engaged Niche Marketing Group (NMG) to raise its profile as a thought leader and trusted industry voice.

NMG implemented a proactive media strategy that combined thought leadership with agile newsjacking. By tapping into topical issues such as interest rate rises, seasonal selling forecasts, and seller sentiment, we positioned LocalAgentFinder at the centre of national conversations. We sourced insights directly from local agents and industry experts to provide fresh commentary, while elevating the CEO’s profile as a credible authority.

Alongside this, NMG partnered with LocalAgentFinder ambassador and high-profile industry expert Tom Panos, leveraging his expertise to generate media discussion on emerging themes such as the rise of TikTok and social media in agent marketing. By identifying and pitching angles not widely covered in the media for this sector, NMG broadened LocalAgentFinder’s share of voice, built brand authority, and cemented its position as a go-to source for property market insights.